GREEN HILLS' STORE KIOSKS SLASH DIRECT-MAIL COSTS

SYRACUSE, N.Y. -- Green Hills Farms here has already significantly reduced direct-mailing costs and hopes to improve communication with customers with five recently installed in-store computer kiosks.The one-store retailer used to spend about $2,500 a month on direct mailing to its "top" customers, said Lisa Piron, director of management information systems. "Right now, we need direct mail to get

SYRACUSE, N.Y. -- Green Hills Farms here has already significantly reduced direct-mailing costs and hopes to improve communication with customers with five recently installed in-store computer kiosks.

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