GREEN HILLS' STORE KIOSKS SLASH DIRECT-MAIL COSTS

SYRACUSE, N.Y. -- Green Hills Farms here has already significantly reduced direct-mailing costs and hopes to improve communication with customers with five recently installed in-store computer kiosks.The one-store retailer used to spend about $2,500 a month on direct mailing to its "top" customers, said Lisa Piron, director of management information systems. "Right now, we need direct mail to get

SYRACUSE, N.Y. -- Green Hills Farms here has already significantly reduced direct-mailing costs and hopes to improve communication with customers with five recently installed in-store computer kiosks.

The one-store retailer used to spend about $2,500 a month on direct mailing to its "top" customers, said Lisa Piron, director of management information systems. "Right now, we need direct mail to get the word out about the kiosks, but eventually we'll be able to eliminate it," she said.<

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