Green Housewares Growing: Mintel

CHICAGO So-called green consumers will grow in importance to the housewares market, said David Lockwood, director, U.S. research, Mintel International Group, here, during the International Home and Housewares show held here last week. Relative to home goods, Lockwood reported that 12% of those surveyed regularly buy green products; 68% buy them sometimes usually when it's easy, he said and 20% never

CHICAGO — So-called green consumers will grow in importance to the housewares market, said David Lockwood, director, U.S. research, Mintel International Group, here, during the International Home and Housewares show held here last week.

Relative to home goods, Lockwood reported that 12% of those surveyed regularly buy green products; 68% buy them sometimes — “usually when it's easy,” he said — and 20% never buy such items.

Noting that consumer research is sometimes skew

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