GREENING THE LABEL

The produce department is receiving a makeover, as aisles that were once filled with nameless produce commodities begin to sport private-label insignias.ntity; it is also helping to give retailers a higher profile in the minds of shoppers."Supermarkets, in trying to find a basis on which to differentiate themselves from their competition, can in fact look at [produce] as a place to accomplish it,"

The produce department is receiving a makeover, as aisles that were once filled with nameless produce commodities begin to sport private-label insignias.

ntity; it is also helping to give retailers a higher profile in the minds of shoppers.

"Supermarkets, in trying to find a basis on which to differentiate themselves from their competition, can in fact look at [produce] as a place to accomplish it," said Sharoff.

The move by retailers to brand their produce departmen

Register to view the full article

test - Advanced Registered User

Already a member? .