GREETINGS FROM THE PRODUCE STATE

Retailers are reaping the rewards from a new crop of state-sponsored cooperative promotions that highlight fresh foods -- particularly produce, supermarket executives and government officials told SN.Just this summer alone, Maine introduced a marketing campaign touting native products, while several other states like Virginia refreshed their existing programs with updated slogans and colorful merchandising

Retailers are reaping the rewards from a new crop of state-sponsored cooperative promotions that highlight fresh foods -- particularly produce, supermarket executives and government officials told SN.

Just this summer alone, Maine introduced a marketing campaign touting native products, while several other states like Virginia refreshed their existing programs with updated slogans and colorful merchandising materials.

Participating retailers are benefiting not only from the ad

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TAGS: Center Store