GREETINGS FROM THE PRODUCE STATE

Retailers are reaping the rewards from a new crop of state-sponsored cooperative promotions that highlight fresh foods -- particularly produce, supermarket executives and government officials told SN.Just this summer alone, Maine introduced a marketing campaign touting native products, while several other states like Virginia refreshed their existing programs with updated slogans and colorful merchandising

Retailers are reaping the rewards from a new crop of state-sponsored cooperative promotions that highlight fresh foods -- particularly produce, supermarket executives and government officials told SN.

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TAGS: Center Store