GROUP AIMS TO KEEP TOMATO OUT OF FRIDGE

SAN DIEGO -- Retailers will soon have support from the produce industry for their efforts to teach consumers to keep their tomatoes out of the refrigerator -- the No. 1 cause of inferior quality and flavor.In its first meeting, which was held at the annual convention here of the United Fresh Fruit and Vegetable Association, the North American Tomato Task Force laid the groundwork for a national retail

SAN DIEGO -- Retailers will soon have support from the produce industry for their efforts to teach consumers to keep their tomatoes out of the refrigerator -- the No. 1 cause of inferior quality and flavor.

In its first meeting, which was held at the annual convention here of the United Fresh Fruit and Vegetable Association, the North American Tomato Task Force laid the groundwork for a national retail point-of-purchase campaign to educate shoppers on the taste and flavor benefits of

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