GROWER-SHIPPER KEYED EVENT CHEERS UNITED

ORLANDO, Fla. -- The United Fresh Fruit and Vegetable Association's 1997 convention, its first to focus primarily on grower-shippers, fared better than expected, officials with the Alexandria, Va.-based trade group told SN a week after the event had wrapped up here.United representatives said the association was pleased with the results of the convention, even though attendance and exhibition numbers

ORLANDO, Fla. -- The United Fresh Fruit and Vegetable Association's 1997 convention, its first to focus primarily on grower-shippers, fared better than expected, officials with the Alexandria, Va.-based trade group told SN a week after the event had wrapped up here.

United representatives said the association was pleased with the results of the convention, even though attendance and exhibition numbers were lower than in 1996, when the venue was New Orleans.

Industry eyes were

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