A GROWING HEAD OF STEAM

NEW YORK -- The specialty beer segment, which includes microbrews, will exhibit an average annual growth rate of 15% through the year 2000, according to a report published this month by Beverage Marketing Corp. here, a research and consulting firm."The growth of the specialty beer market has been driven by the same factors since its beginning," Gary A. Hemphill, Beverage Marketing's vice president

NEW YORK -- The specialty beer segment, which includes microbrews, will exhibit an average annual growth rate of 15% through the year 2000, according to a report published this month by Beverage Marketing Corp. here, a research and consulting firm.

"The growth of the specialty beer market has been driven by the same factors since its beginning," Gary A. Hemphill, Beverage Marketing's vice president of information services, told SN. "Specifically, consumers are drawn to hearty, high-qu

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