GROWING PAINS

Children's DVD is starting to grow up as a category in supermarkets.As perhaps the last genre to achieve success in the DVD format, the children's segment is starting to benefit from lower-priced hardware, according to retailers and other video executives. That enables families to add a second machine in the home for the child's bedroom or playroom.So far, full-length titles do much better than programming

Children's DVD is starting to grow up as a category in supermarkets.

As perhaps the last genre to achieve success in the DVD format, the children's segment is starting to benefit from lower-priced hardware, according to retailers and other video executives. That enables families to add a second machine in the home for the child's bedroom or playroom.

So far, full-length titles do much better than programming based on TV shows. Studio support is welcome by retailers, espec

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