Children's DVD is starting to grow up as a category in supermarkets.
As perhaps the last genre to achieve success in the DVD format, the children's segment is starting to benefit from lower-priced hardware, according to retailers and other video executives. That enables families to add a second machine in the home for the child's bedroom or playroom.
So far, full-length titles do much better than programming based on TV shows. Studio support is welcome by retailers, espec