NEW YORK -- In-store marketing is paying off for Campbell's Soup.
"In-store marketing delivers nearly a 100% increase in sales. Tying in in-store displays and feature ads gives us a 430% lift," said George Loesch, director of trade marketing for U.S. soup at Campbell Soup Co., Camden, N.J. "We see the medium as invaluable and an essential part of our marketing mix. It helps to build retail relationships. We also view in-store as the one place where we can truly reach, impact and