GU FRESH MARKET FORMAT SHOWS CHAIN'S NEW ATTITUDE

DANBURY, Conn. -- Grand Union has taken a fresh direction with the opening of a smaller, new-format store here that signals big plans for the future.It's the first step in an effort to boost the chain's image as well as its bottom line, officials said. No price posters cover this store's windows. Instead, customers have a clear view, from the parking lot, of action in the bakery. Ovens have been pulled

DANBURY, Conn. -- Grand Union has taken a fresh direction with the opening of a smaller, new-format store here that signals big plans for the future.

It's the first step in an effort to boost the chain's image as well as its bottom line, officials said. No price posters cover this store's windows. Instead, customers have a clear view, from the parking lot, of action in the bakery. Ovens have been pulled smack up against the window. Aromas of fresh-baked bread waft into the vestibule.<

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TAGS: Center Store