GUIDE HOPES TO SIMPLIFY SINGLE-COPY SALES PROCESS AT RETAIL

ATLANTA -- Retailers voiced enthusiasm that they could eventually break out of an antiquated system of doing business with the publishing industry when presented with a best practice retail guide designed to streamline single-copy magazine distribution through the point of purchase.Richard Alleger, chairman of the Magazine Retail Advisory Council, an alliance of retailers, wholesalers, distributors

ATLANTA -- Retailers voiced enthusiasm that they could eventually break out of an antiquated system of doing business with the publishing industry when presented with a best practice retail guide designed to streamline single-copy magazine distribution through the point of purchase.

Richard Alleger, chairman of the Magazine Retail Advisory Council, an alliance of retailers, wholesalers, distributors and publishers established in 1997, unveiled the 18-page "Retail Guide: Improving Sale

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