'GUMP' SHRIMP: NET GAINS

How do you make shrimp stand out from all the other shrimp on the market? Well, you could "Gump" it., Calif., got the idea after seeing Paramount Pictures' "Forrest Gump.""Branded [seafood] products are very rare because the margins usually will not allow you any room for a budget to market the brand. So what you end up with is a product line that, in essence, becomes generic," he explains.Meridian,

How do you make shrimp stand out from all the other shrimp on the market? Well, you could "Gump" it.

, Calif., got the idea after seeing Paramount Pictures' "Forrest Gump."

"Branded [seafood] products are very rare because the margins usually will not allow you any room for a budget to market the brand. So what you end up with is a product line that, in essence, becomes generic," he explains.

Meridian, a company that posts between $225 million and $250 million in ann

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TAGS: Seafood