H-E-B EXPANDING CATEGORY MANAGEMENT

ATLANTA (FNS) -- H-E-B Grocery Co. is forging far ahead in the areas of category management and information-driven buying and merchandising.The chain is now relying on category managers to make nearly all key decisions about specific products, including buying, merchandising, pricing and advertising, and is using a vast array of advanced analytical tools to help them in making the right decisions.Highlights

ATLANTA (FNS) -- H-E-B Grocery Co. is forging far ahead in the areas of category management and information-driven buying and merchandising.

The chain is now relying on category managers to make nearly all key decisions about specific products, including buying, merchandising, pricing and advertising, and is using a vast array of advanced analytical tools to help them in making the right decisions.

Highlights of the chain's commitment to category management and information-tec

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