H-E-B EXPANDS FREQUENT-SHOPPER GASOLINE PROGRAM

SAN ANTONIO -- H-E-B Food/Drug Stores here is expanding a frequent-shopper program related to its gasoline sales from 40 to 85 stores, according to James Aulds, petroleum marketing director.The Fuel Rewards program provides discounts on gas to shoppers who buy promotional items. "We have been posting substantial sales increases in almost every product line participating in the Fuel Rewards program,"

SAN ANTONIO -- H-E-B Food/Drug Stores here is expanding a frequent-shopper program related to its gasoline sales from 40 to 85 stores, according to James Aulds, petroleum marketing director.

The Fuel Rewards program provides discounts on gas to shoppers who buy promotional items. "We have been posting substantial sales increases in almost every product line participating in the Fuel Rewards program," Aulds said. "With the price of gas on the rise, the program is becoming an even more

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