H-E-B GETS 'PAIRED WITH PRIDE' IN PROMOTION

SAN ANTONIO -- H.E. Butt Grocery Co. has introduced a new cross-merchandising promotion of crackers, wine and cheese under a year-long "Paired with Pride" program.The trio of vendors includes processor-members of the Wisconsin Milk Marketing Board, Dare-brand Breton crackers and vintages from Canandaigua Wine. Each will be part of a special merchandising set erected in more than 120 H-E-B stores throughout

SAN ANTONIO -- H.E. Butt Grocery Co. has introduced a new cross-merchandising promotion of crackers, wine and cheese under a year-long "Paired with Pride" program.

The trio of vendors includes processor-members of the Wisconsin Milk Marketing Board, Dare-brand Breton crackers and vintages from Canandaigua Wine. Each will be part of a special merchandising set erected in more than 120 H-E-B stores throughout Texas during the rest of 2004, according to WMMB officials who organized the p

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