SAN ANTONIO -- H-E-B Grocery Co. here kicked off "Fiesta," a 10-day annual spring event in this city, with a lunch special from its deli and a new product from its bakery.
has grown into a spring carnival with a roster of events that attracts more than 3 million people, according to Rio, a local consumer magazine.
In the local daily newspaper, H-E-B ran a 15-inch ad last month headlined, "This Week at Marketplace. Fiesta Kick-Off." The ad featured a lunch special from 11 a.m.