H-E-B LABELS BUILD ON OWN-BRAND POWER

SAN ANTONIO -- For decades, H-E-B Grocery Co. here has built up a strong customer following with different private-label products. However, this regional supermarket chain, now with some 225 stores, did little to consistently represent its brand quality through packaging. That's all changing. On Dec. 16, 1991, the company retained Landor Associates, San Francisco, to redesign its private-label line.

SAN ANTONIO -- For decades, H-E-B Grocery Co. here has built up a strong customer following with different private-label products. However, this regional supermarket chain, now with some 225 stores, did little to consistently represent its brand quality through packaging. That's all changing. On Dec. 16, 1991, the company retained Landor Associates, San Francisco, to redesign its private-label line. Nearly 40 months later, the job is still not completed. Landor literally has taken on one of i

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