H-E-B OFFERS TEST MARKET

SAN ANTONIO -- H-E-B Grocery Co. here, which caters to large Hispanic populations, has teamed with a marketing service to offer manufacturers interested in capturing the Hispanic market a place to test their goods.orth American Free Trade Agreement] has drawn attention to Mexico, and the Hispanic market in the U.S. is predicted to grow by 40% in 10 years," said Bob Neslund, H.E.B.'s senior vice president

SAN ANTONIO -- H-E-B Grocery Co. here, which caters to large Hispanic populations, has teamed with a marketing service to offer manufacturers interested in capturing the Hispanic market a place to test their goods.

orth American Free Trade Agreement] has drawn attention to Mexico, and the Hispanic market in the U.S. is predicted to grow by 40% in 10 years," said Bob Neslund, H.E.B.'s senior vice president of marketing.

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