H-E-B, PUBLIX LAUD ECR EFFECTS

DALLAS -- Efficient Consumer Response isn't just the province of logistics or management information systems managers; it is an engine driving the executive suite.That was the message of top supermarket executives at H-E-B Grocery Co. and Publix Super Markets, who explained how their companies are being transformed by ECR and how the charge is being led from the top.The executives keynoted the concluding

DALLAS -- Efficient Consumer Response isn't just the province of logistics or management information systems managers; it is an engine driving the executive suite.

That was the message of top supermarket executives at H-E-B Grocery Co. and Publix Super Markets, who explained how their companies are being transformed by ECR and how the charge is being led from the top.

The executives keynoted the concluding event of the Joint-Industry Conference on Efficient Consumer Response h

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