H-E-B PURSUES THE SPECIALTY BATH CUSTOMER

SAN ANTONIO -- H.E. Butt Grocery Co. is attempting to capture shoppers who spend their disposable income by treating themselves to bath-body and aromatherapy products.Over the past nine months, the chain, based here, has converted approximately 50 of its stores to a new bath and body format in an effort to increase sales of these products. It's a multibillion-dollar industry, and H-E-B wants a piece

SAN ANTONIO -- H.E. Butt Grocery Co. is attempting to capture shoppers who spend their disposable income by treating themselves to bath-body and aromatherapy products.

Over the past nine months, the chain, based here, has converted approximately 50 of its stores to a new bath and body format in an effort to increase sales of these products. It's a multibillion-dollar industry, and H-E-B wants a piece of it, said one H-E-B source who asked to remain anonymous.

The new format ca

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