H-E-B UNIT SAMPLES CORN BREAD SUCCESS, DESPITE HEAT

AUSTIN, Texas -- H.E. Butt Grocery Co. credits daily product demonstrations with making hot corn bread a sales hit -- despite 90-degree weather -- at a new store here.Giving customers a taste of the newly launched product is in keeping with a new selling philosophy at this store."We'd really gotten away from educating and selling, and we need to get back to it. We hired people here who like food and

AUSTIN, Texas -- H.E. Butt Grocery Co. credits daily product demonstrations with making hot corn bread a sales hit -- despite 90-degree weather -- at a new store here.

Giving customers a taste of the newly launched product is in keeping with a new selling philosophy at this store.

"We'd really gotten away from educating and selling, and we need to get back to it. We hired people here who like food and who like to talk to people," said Michelle Krzywonski, director of perishabl

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