H-E-BUDDY CHILDREN'S PROGRAM GROWS UP

SAN ANTONIO -- H.E. Butt Grocery Co.'s rapidly growing private-label kids' line is getting added exposure through new in-store field trips for children.Called "Be a Healthy Buddy," the free field trips explore subjects that include the Food Guide Pyramid and Nutrition Facts Label. While perimeter departments are included in the tours, Center Store is a vital part of the program because it contains

SAN ANTONIO -- H.E. Butt Grocery Co.'s rapidly growing private-label kids' line is getting added exposure through new in-store field trips for children.

Called "Be a Healthy Buddy," the free field trips explore subjects that include the Food Guide Pyramid and Nutrition Facts Label. While perimeter departments are included in the tours, Center Store is a vital part of the program because it contains the bulk of products marketed under H-E-B's kids' private label: H-E-Buddy.

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