HAGGEN FOODS ESTABLISHING FREQUENT-SHOPPER DATABASE

BELLINGHAM, Wash. -- A new frequent-shopper program that kicked off in seven Haggen Foods stores has signed up 100,000 cardholders within four weeks of implementing the program.The priority for Haggen here is to identify its dedicated customers and establish a database to provide targeted marketing to its best shoppers, according to Scott Smith, director of advertising."Our aim is to establish a better

BELLINGHAM, Wash. -- A new frequent-shopper program that kicked off in seven Haggen Foods stores has signed up 100,000 cardholders within four weeks of implementing the program.

The priority for Haggen here is to identify its dedicated customers and establish a database to provide targeted marketing to its best shoppers, according to Scott Smith, director of advertising.

"Our aim is to establish a better relationship with our top customers, and to do that we need to pay extra

Register to view the full article