HALE-HALSELL TO BUILD A LOW-PRICE IMAGE

TULSA, Okla. -- Hale-Halsell Co. here will roll out a program in June that is designed to establish a low-price image in nonfood for its stores.The program involves expanding the general merchandise mix in key categories and cutting general merchandise profit margins in half. In addition, the company will increase off-shelf displays, promote its in-and-out seasonal aisles and support resets with bi-weekly

TULSA, Okla. -- Hale-Halsell Co. here will roll out a program in June that is designed to establish a low-price image in nonfood for its stores.

The program involves expanding the general merchandise mix in key categories and cutting general merchandise profit margins in half. In addition, the company will increase off-shelf displays, promote its in-and-out seasonal aisles and support resets with bi-weekly ads in the food section. Bob Hawk, Hale-Halsell president and chief executive o

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