HALLMARK, AMBASSADOR EVENT ADDRESSES ETHNIC CONSUMERS

KANSAS CITY, Mo. -- Ambassador Cards and Hallmark are running a national promotion that teams Mahogany greeting cards with Dark & Lovely, a haircare relaxer product, to generate greater awareness at retail for ethnic products.The cross-promotion, which began this summer and will run through October, features two free greeting cards and envelopes in each box of Dark & Lovely.Paul Quick, general manager

KANSAS CITY, Mo. -- Ambassador Cards and Hallmark are running a national promotion that teams Mahogany greeting cards with Dark & Lovely, a haircare relaxer product, to generate greater awareness at retail for ethnic products.

The cross-promotion, which began this summer and will run through October, features two free greeting cards and envelopes in each box of Dark & Lovely.

Paul Quick, general manager of Hallmark's Ethnic Business Center, which was formed last year t

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