HALLMARK RESTRUCTURES, ADDS TWO CHANNEL TEAMS

KANSAS CITY, Mo. -- Hallmark Cards has begun a sweeping rehab of its brands and go-to-market structure.With the creation of two additional "retail focus teams" this month, the company begins what will be about 18 months of re-engineering, said Bob Firnhaber, a 36-year Hallmark veteran who has been named vice president of retail development.Among the main goals of the process is the elimination of

KANSAS CITY, Mo. -- Hallmark Cards has begun a sweeping rehab of its brands and go-to-market structure.

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