HALLMARK'S LOW PRICES ARE GREETED FAVORABLY

KANSAS CITY, Mo. -- Supermarkets are welcoming efforts by Hallmark here to change consumer perceptions that greeting cards are priced too high with its new $10 million ad campaign.Over the last several years greeting card prices have risen and met price resistance among shoppers. This has partially contributed to flat sales within the $7 billion a year greeting card industry.Launched last month, Hallmark's

KANSAS CITY, Mo. -- Supermarkets are welcoming efforts by Hallmark here to change consumer perceptions that greeting cards are priced too high with its new $10 million ad campaign.

Over the last several years greeting card prices have risen and met price resistance among shoppers. This has partially contributed to flat sales within the $7 billion a year greeting card industry.

Launched last month, Hallmark's national campaign includes network TV, radio and in-store promotions

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