KANSAS CITY, Mo. -- Supermarkets are welcoming efforts by Hallmark here to change consumer perceptions that greeting cards are priced too high with its new $10 million ad campaign.
Over the last several years greeting card prices have risen and met price resistance among shoppers. This has partially contributed to flat sales within the $7 billion a year greeting card industry.
Launched last month, Hallmark's national campaign includes network TV, radio and in-store promotions