HALLOWEEN SPOOKS BAKERIES INTO EARLY MARKETING STRATEGY

The trick to getting the most out of Halloween is to plan way ahead -- and plan to feature items that set you apart.That's what in-store bakery executives told SN this month in a spot check of retailers' Halloween marketing strategies.Retailers said that thinking about the holiday early has enabled them to get specialty packaging in, make deals with other departments for cross-merchandising, and carve

The trick to getting the most out of Halloween is to plan way ahead -- and plan to feature items that set you apart.

That's what in-store bakery executives told SN this month in a spot check of retailers' Halloween marketing strategies.

Retailers said that thinking about the holiday early has enabled them to get specialty packaging in, make deals with other departments for cross-merchandising, and carve out places in the store for secondary displays.

For one retailer,

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