HALLOWEEN VIDEO SEASON FULL OF TRICKY TREATS

Retailers can't seem to agree if it will be trick or treat for video this Halloween.Retailers and industry sources at two recent shows, as well as others contacted by SN, offered a mixed bag of opinions on the potential of Halloween video this year.Increased studio focus on the fourth quarter, narrow seasonal windows, and merchandising crunches complicate video retailing for Halloween. However, industry

Retailers can't seem to agree if it will be trick or treat for video this Halloween.

Retailers and industry sources at two recent shows, as well as others contacted by SN, offered a mixed bag of opinions on the potential of Halloween video this year.

Increased studio focus on the fourth quarter, narrow seasonal windows, and merchandising crunches complicate video retailing for Halloween. However, industry sources said catalog favorites and cross-merchandising potential wi

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