HANDLERS CUT DOWN 'THINK FLOWERS' CAMPAIGN

ANNAPOLIS, Md. -- Dissatisfaction with short-term returns led floral product handlers to vote to discontinue the National PromoFlor Council's "Think Flowers" campaign, a generic marketing effort that was intended to increase consumer awareness of flowers and boost floral sales."The handlers saw this promotion as short-sighted," said David Mears, president of Mears Floral Products, Springfield, Mo.,

ANNAPOLIS, Md. -- Dissatisfaction with short-term returns led floral product handlers to vote to discontinue the National PromoFlor Council's "Think Flowers" campaign, a generic marketing effort that was intended to increase consumer awareness of flowers and boost floral sales.

"The handlers saw this promotion as short-sighted," said David Mears, president of Mears Floral Products, Springfield, Mo., who has been serving as chairman of the PromoFlor Council.

Mears told SN in an

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