HANDLING THE MERCHANDISE

With retailers reporting pre-Christmas nonfood and video sell-through sales robust, 1996 should end on a high note in the nonfood aisles of most supermarket chains around the country.This year nonfood grocery executives continued to seek ways to become more competitive in merchandising either through better and more efficient category buying or by building nonfood destinations as a way to differentiate

With retailers reporting pre-Christmas nonfood and video sell-through sales robust, 1996 should end on a high note in the nonfood aisles of most supermarket chains around the country.

This year nonfood grocery executives continued to seek ways to become more competitive in merchandising either through better and more efficient category buying or by building nonfood destinations as a way to differentiate themselves from the competition.

New product technology was instrumental i

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