HANGING SUBMARINE RAISES HARVEST FOODS SANDWICH SALES

LITTLE ROCK, Ark. -- Harvest Foods here has taken unused space overhead and created an opportunity to merchandise its giant submarine sandwiches.The retailer has hung a plastic replica of its 5-foot sub from the ceiling over the service deli by lengths of brass chain."Hanging up there, it doesn't take up needed space on the deli counter, and yet it sure gets customers' attention," said Kathy McDade,

LITTLE ROCK, Ark. -- Harvest Foods here has taken unused space overhead and created an opportunity to merchandise its giant submarine sandwiches.

The retailer has hung a plastic replica of its 5-foot sub from the ceiling over the service deli by lengths of brass chain.

"Hanging up there, it doesn't take up needed space on the deli counter, and yet it sure gets customers' attention," said Kathy McDade, Harvest's deli merchandising director. Large, diamond-shaped danglers hangin

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