HANGING BY A THREAD

Many supermarkets hit the "eject" button on their video rental departments last year, and others are poised to do the same. Fast-forwarding into 2002 and beyond, however, unveils a potentially brighter picture for video rental.This year several trends are emerging that could make the category more profitable, including a potential return to a flat pricing structure for purchasing rental VHS and the

Many supermarkets hit the "eject" button on their video rental departments last year, and others are poised to do the same. Fast-forwarding into 2002 and beyond, however, unveils a potentially brighter picture for video rental.

This year several trends are emerging that could make the category more profitable, including a potential return to a flat pricing structure for purchasing rental VHS and the increasing consumer adoption of DVD.

Supermarkets' video departments remain in

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