HANNAFORD IMPROVES FROZEN CATEGORY

SCARBOROUGH, Maine -- Hannaford Bros. Co. has released a high-end line of frozen appetizers, entrees and desserts under the On The Go Bistro name."Our customers were telling us that they wanted meal and party solutions that were quick, convenient and tasty," Mark Doiron, senior vice president of the 122-store chain, said in a statement. "We decided there was a terrific opportunity to provide high-end

SCARBOROUGH, Maine -- Hannaford Bros. Co. has released a high-end line of frozen appetizers, entrees and desserts under the On The Go Bistro name.

"Our customers were telling us that they wanted meal and party solutions that were quick, convenient and tasty," Mark Doiron, senior vice president of the 122-store chain, said in a statement. "We decided there was a terrific opportunity to provide high-end frozen products that no one else in the market was offering."

Hannaford, a d

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