HANNAFORD IS PITCHING 'HOMERUNS'

AUBURNDALE, Mass. -- Hannaford's Homeruns here, a new subsidiary of Hannaford Bros., Scarborough, Maine, has set up a dedicated fulfillment center exclusively for home shopping, with all aspects of the operation -- from order-taking to delivery -- run by Hannaford staff.The program, called "Hannaford's Homeruns," offers home shopping and delivery services for free in the Boston market, where the chain

AUBURNDALE, Mass. -- Hannaford's Homeruns here, a new subsidiary of Hannaford Bros., Scarborough, Maine, has set up a dedicated fulfillment center exclusively for home shopping, with all aspects of the operation -- from order-taking to delivery -- run by Hannaford staff.

The program, called "Hannaford's Homeruns," offers home shopping and delivery services for free in the Boston market, where the chain has no stores.

Unlike other retail home shopping programs, all components o

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