At one time, endcaps were a destination.
Today, retailers concede this prime real estate has evolved into more of a crossroads -- between departments, between categories, and even between competing products.
The contradictions and lack of focus have hurt the endaisle's vitality. Seeing this, retailers and manufacturers are experimenting with new strategies in an attempt to generate renewed consumer interest.
Adams Food Stores, Cheshire, Conn., over the past three