HAPPY TOGETHER

In the era of solution selling, there is more than one solution when it comes to merchandising the synergistic categories film and batteries.Placing film, cameras and batteries together on a one-stop island display appears to be a no-brainer in spawning greater impulse sales. However, retailers interviewed by SN approach the categories using various philosophies. Perhaps the best approach is a combination

In the era of solution selling, there is more than one solution when it comes to merchandising the synergistic categories film and batteries.

Placing film, cameras and batteries together on a one-stop island display appears to be a no-brainer in spawning greater impulse sales. However, retailers interviewed by SN approach the categories using various philosophies. Perhaps the best approach is a combination of solution selling, in-line displays and impulse shippers.

Wegmans Foo

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