HARD FACTS ON SOFT DRINKS

The flood of line extensions and packaging innovations in the carbonated soft drink category has kept retailers busy with new product cut-ins, additional point-of-purchase ad materials and private-label changes.While some retailers say the new products have generated more consumer interest, others would like to see more growth.Food Lion, Salisbury, N.C., is still evaluating how the new introductions

The flood of line extensions and packaging innovations in the carbonated soft drink category has kept retailers busy with new product cut-ins, additional point-of-purchase ad materials and private-label changes.

While some retailers say the new products have generated more consumer interest, others would like to see more growth.

Food Lion, Salisbury, N.C., is still evaluating how the new introductions are affecting consumer purchase behaviors. But preliminary results show only

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