HARRIS TEETER CUTS COSTS WITH IN-HOUSE AD PRODUCTION

SAN FRANCISCO -- In an industry that's shrinking, it's important for companies to reduce costs wherever possible -- part of the reason Harris Teeter has moved its production of TV spots in-house, Steve Kent, the chain's director of advertising/creative, said here last week."Harris Teeter is a strong, well-run company, but so were other companies [that aren't around anymore]," Kent said. "I anticipate

SAN FRANCISCO -- In an industry that's shrinking, it's important for companies to reduce costs wherever possible -- part of the reason Harris Teeter has moved its production of TV spots in-house, Steve Kent, the chain's director of advertising/creative, said here last week.

"Harris Teeter is a strong, well-run company, but so were other companies [that aren't around anymore]," Kent said. "I anticipate we will be strong for a long time, but it's important to find ways to do things bett

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