HARRIS TEETER PERSONALIZES E-MAIL OFFERS

CHARLOTTE, N.C. -- Harris Teeter here has launched a personalized e-mail discount program for its VIC loyalty shoppers, which will alert them to weekly specials for products they customarily buy.VIC cardholders can opt in to the free program, dubbed E-VIC, on Harris Teeter's Web site, to receive up to nine targeted offers in an e-mail every Wednesday. E-VIC matches the products customers purchase

CHARLOTTE, N.C. -- Harris Teeter here has launched a personalized e-mail discount program for its VIC loyalty shoppers, which will alert them to weekly specials for products they customarily buy.

VIC cardholders can opt in to the free program, dubbed E-VIC, on Harris Teeter's Web site, to receive up to nine targeted offers in an e-mail every Wednesday. E-VIC matches the products customers purchase most often -- both national-brand and store-brand items -- with weekly VIC sale items. T

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