HARRY POTTER WORKS MAGIC FOR SUPERMARKET SALES

In the past, the Harry Potter book phenomenon has found supermarkets on the sidelines, but for last month's publication of "Harry Potter and the Order of the Phoenix" by J.K. Rowling, chains were right in the thick of things.Retailers like Stop & Shop Supermarket Co., Quincy, Mass.; Giant Eagle, Pittsburgh; and Penn Traffic, Syracuse, N.Y., enjoyed success as the fifth book in the popular series flew

In the past, the Harry Potter book phenomenon has found supermarkets on the sidelines, but for last month's publication of "Harry Potter and the Order of the Phoenix" by J.K. Rowling, chains were right in the thick of things.

Retailers like Stop & Shop Supermarket Co., Quincy, Mass.; Giant Eagle, Pittsburgh; and Penn Traffic, Syracuse, N.Y., enjoyed success as the fifth book in the popular series flew off the shelves to the tune of a record five million copies in its first weekend

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