HARRY'S FARMERS MARKET RUNS ITS FIRST PRINT AD

ATLANTA -- For six years Harry's Farmers Market prided itself on not running newspaper ads. Now the retailer, which in the last year has been facing difficult financial times, is turning to advertising to increase profits, and produce is taking center stage.A full-page ad printed early last month in the food section of the Atlanta Journal and Constitution was Harry's first newspaper advertisement

ATLANTA -- For six years Harry's Farmers Market prided itself on not running newspaper ads. Now the retailer, which in the last year has been facing difficult financial times, is turning to advertising to increase profits, and produce is taking center stage.

A full-page ad printed early last month in the food section of the Atlanta Journal and Constitution was Harry's first newspaper advertisement since it opened the doors of its first store in 1988, according to industry sources.

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