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Speakers at meat industry conferences keep saying that the time is nigh for branding to transform the fresh meat case.Maybe so, but to a lot of retailers it seems that a brand is a brand is a brand -- and by any name, the branding concept still means a lot of different things to different people.Meat merchandisers across the country said that beyond the clear success of branding in poultry, the current

Speakers at meat industry conferences keep saying that the time is nigh for branding to transform the fresh meat case.

Maybe so, but to a lot of retailers it seems that a brand is a brand is a brand -- and by any name, the branding concept still means a lot of different things to different people.

Meat merchandisers across the country said that beyond the clear success of branding in poultry, the current status of brands is still a subjective matter -- and for now, at least --

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