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The ideal frequent shopper program remains an elusive goal. Despite numerous frequent shopper pilot programs that document increased sales, profit margin and customer loyalty, retailers and wholesalers acknowledge they are just beginning to learn what works.The formula for frequent shopper program success is unique to each retailer and is influenced by a myriad of factors, from pricingstrategy and

The ideal frequent shopper program remains an elusive goal. Despite numerous frequent shopper pilot programs that document increased sales, profit margin and customer loyalty, retailers and wholesalers acknowledge they are just beginning to learn what works.

The formula for frequent shopper program success is unique to each retailer and is influenced by a myriad of factors, from pricing

strategy and market share to the complex business of managing a massive data base of shoppe

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