While the mercury is still high, health and beauty care buyers across the country are gearing up for the Arctic blast that inevitably ushers in the cough and cold season.
How good will business be? It all depends on Mother Nature. Last year, the cough and cold category garnered almost $2.5 billion in sales, according to InfoScan data from Information Resources, Chicago, for the 52 weeks ending June 30, 1996. However, those figures were down 3.3% from the previous year.