HAWAIIAN FESTIVAL HEATS UP WINTER SALES

SPRINGFIELD, Mo. -- Consumers Markets here heated up sales this winter with a Polynesian-Hawaiian festival.Hawaiian loaf cake, banana cream pie, pineapple upside-down cake and kettle tarts got the spotlight. They attracted attention, but employees' festive attitudes also helped push bakery sales up 23%, compared with the same week a year earlier, said Michael Knisley, bakery-deli director for the

SPRINGFIELD, Mo. -- Consumers Markets here heated up sales this winter with a Polynesian-Hawaiian festival.

Hawaiian loaf cake, banana cream pie, pineapple upside-down cake and kettle tarts got the spotlight. They attracted attention, but employees' festive attitudes also helped push bakery sales up 23%, compared with the same week a year earlier, said Michael Knisley, bakery-deli director for the 23-unit chain.

"Our people were so enthusiastic. I know that helped. They decora

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