HBC CONSUMER SURVEY

The average consumer represented in this year's survey by America's Research Group, Charleston, S.C., is a mature, married individual, well educated, with income in the middle to upper-middle bracket.ction declined to give their ages.It is an educated group: 94% said they had a high school education or better. The majority of consumers, 66.8%, were married and from a stable locality; 44.2% said they

The average consumer represented in this year's survey by America's Research Group, Charleston, S.C., is a mature, married individual, well educated, with income in the middle to upper-middle bracket.

ction declined to give their ages.

It is an educated group: 94% said they had a high school education or better. The majority of consumers, 66.8%, were married and from a stable locality; 44.2% said they have lived in their local community for more than 20 years.

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