HBC SECTIONS PREPARING FOR NEW OTC ANALGESIC

CINCINNATI -- Backed by a $100 million advertising campaign, Procter & Gamble's new over-the-counter analgesic Aleve is expected to hit supermarket shelves June 13, retailers said.While only about half of the retailers polled by SN had received a specific presentation about Aleve from P&G, most of them said they felt Aleve could help spur analgesic sales to new heights at food retail in 1994. The

CINCINNATI -- Backed by a $100 million advertising campaign, Procter & Gamble's new over-the-counter analgesic Aleve is expected to hit supermarket shelves June 13, retailers said.

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