The bulge has arrived. A groundswell of those shoppers turning age 50 is changing the make up of health and beauty care retailing.
As the current crop of Americans over 50 have shown, seniors are no longer stay-at-home, garden-tending, rocking-chair types. They are roaming the country in recreational vehicles, taking water aerobics and playing golf.
And as the massive baby boomer population enters that life stage, bringing with them their lifelong commitment to fitness and app