H.E. BUTT GROCERY
ral H-E-B stores, including a standard version, a Marketplace format, a new supercenter-type format and a smaller neighborhood store.
In each format, the baby aisle was located in the nonfood section, usually near feminine hygiene. In virtually every category, H-E-B has a private-label product. In one of its newer, larger stores, diapers were displayed on five shelves in 24 feet of linear space.
H-E-B gives its store-brand diapers strong exposure